Tech #marketing teams of the future should learn from the entertainment industry, not other marketing teams
Product launch video? Learn from someone who’s done a movie/game trailer
Podcast? Learn from a Radio Jockey who knows how to engage an audience with only their voice
Webinar/Conference talk? Learn from a theatre artist/standup comedian who can engage a crowd for 90 minutes
How-to product video? Learn from YouTubers with a million subscribers who teach how to dance online
Event? Learn from industry events like E3 Expo on how to throw a party, not just an event
Product demo video? Learn from a script writer on how to tell a compelling story for your product
You get the idea. The marketing teams that put on a show will be far more successful in the future
Idea inspired from Dave Gerhardt (ex Drift). He was the first one to focus on ‘putting on a show’
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